Barbara Koz Paley
Founder and CEO, Art Assets LLC

Business Experience
Barbara Koz Paley is the Founder and CEO of Art Assets, an art consulting firm that integrates art and culture into real estate projects and art programs for the corporate community. Innovative products and services of Art Assets include ArtLease, a tax-deductible lease designed to acquire fine art for real estate and other companies.

Ms. Paley is also a partner in Atlantic Assets, a company that acquires urban infill properties which require redevelopment and re-tenanting. The current area of focus is Downtown Brooklyn and Crown Heights. Her specialty is mixed-use properties with a retail component.

This ability to re-position properties is the basis of many of the projects Art Assets creates for its Clients.

Clients include JP Morgan, Morgan Stanley, Deutsche Bank, Taconic, Broadway Partners, Hines, ING Clarion, Grubb & Ellis, PricewaterhouseCoopers, Hewitt Associates and CB Richard Ellis.

Prior to founding Art Assets Ms. Paley helped create Realty Advisory Services, a real estate and advisory fund which purchased value-added commercial properties. Founding partners include pension funds, banks, and corporate and real estate professionals.

Education
Boston University B.S., Social Psychology and Fine Arts

Civic Affiliations
ï Brooklyn Philharmonic Board of Directors Executive Committee
ï Urban Land Institute New York / District Council Executive Committee
ï Harvard University Real Estate Academic Initiative
ï Council of Foreign Relations, US Foreign Policy and Women Advisory Board
ï Columbia University Business School Lang Entrepreneurial Center. In 2001,
she was awarded their first Distinguished Mentor Award.




Helen Varola
Chief Curator, Art Assets LLC

Business Experience
Helen Varola is an independent curator who lives in New York. As an advisor to the business community, Ms. Varola has focused on a variety of projects dealing with real estate, economic development and corporate acquisitions. Her projects include curated exhibitions and commissioned projects, including The New Encyclopedists for PricewaterhouseCoopers for the World Economic Forum, Davos, and arts programming for the Merrill Lynch Financial Center and Deutsche Bankís headquarters in New York.

Most recently, Ms. Varola curated the offices of Cohen Brothers and PricewaterhouseCoopers, which included commissioned work by Christian Eckart and works by Tracy Grayson, Roland Fischer, Man Ray, Josef Albers, Andrew Bordwin, Douglas Levere, Sally Egbert and Serena Bocchino.

Ms. Varola works directly with artists in their nascent careers which has included David Goldblatt, Rikrit Tiravanija, Vik Muniz, Kiki Smith, Mark Wallinger, Keith Tyson, Jonathan Allen, Christiaan Bastiaans and Will Ryman. She has curated exhibitions for various galleries including the Site Gallery, Sheffield, England and DAC, Brooklyn and in collaboration with Anthony Haden-Guest, she curated an exhibition of photographs entitled, Nightworld.

As curatorial advisor to Swedish real estate developer Hans Thulin during the early 90ís, she developed a collection that included Old Master, Impressionist and Contemporary art. Prior to this, Ms. Varola served as Curator and Director of Exhibitions for the International Sculpture Center, Washington, D.C. and worked in New York galleries Paula Cooper, Curt Marcus, Peter Blum, Blum Helman, Houk Friedman and Spencer Brownstone.

Education
Educated at the University of Chicago (M.A., 1982), Ms. Varola has published essays and articles for Forum International, Neue Bildendende Kunst, Time Out New York, Trans>, and The New Art Examiner. In addition, she co-edited Con Art, a book that accompanied her curated exhibition of the same title and her poetic critique on Cara Perlman was adopted for William Forsytheís Slingerland.

Awards
Honored for her work in Art Criticism by the Ludwig Vogelstien Foundation, Ms. Varola has also been awarded internships in the Department of Visual and Environmental Studies at Harvard University and the Department of 20th C. Art at the St. Louis Museum. Ms. Varola was named ìMost Promising Curatorî by Coagula Art Journal and ìrenegade curatorî by Flash Art.




Pauline Nee
Art Consultant, Art Assets LLC

Business Experience
Pauline Nee is an art consultant for Art Assets, a firm that integrates art and culture into real estate projects and creates art programs for the corporate community. Ms. Nee has eight years of combined experience in art consulting and management. Most recently, she worked with the Harvard University Real Estate Academic Initiative, which is a cross-disciplinary approach to real estate that encompasses the Business, Law and Design Schools, plus the Kennedy School and Faculty of Arts and Sciences. At REAI, she helped develop programming for conferences, students and joint ventures.

Prior to Art Assets, Ms. Nee worked for several art consulting firms and institutions in Boston, London and Dublin, including Sothebyís Auction House and the Institute of Contemporary Art, Boston. She has volunteered with many non-profit arts organizations, including the AIDS Action Committeeís ARTcetera program and the Attleboro Arts Museum.

Education
Boston University B.A., Art History

Public Service
ï Urban Land Instituteís Young Leaders Group Programming Committee
ï Habitat for Humanity
ï Art Without Borders